State of Harmony’s Tanya Iliakis reached out based on a social media connection, and in going over her vision for the brand, she expressed the desire for a partner to help execute the launch. Through conceptualizing and executing photo and video assets, MF was able to produce initial content crucial in storytelling and creating brand awareness on socials. Content and social management is ongoing, as we look toward the roll-out of influencer partnerships, and paid social advertising.