It’s no secret that amongst the thousands of jewelry brands on the market, it's hard to make a splash, especially as a start up. Lisa Gozlan Jewelry, the namesake heritage jewelry brand is setting a new benchmark for jewelry brands to be held against, specializing in all aspects of custom jewelry from one-of-a-kind pieces to engagement and bridal. After meeting Ryan and Lisa, we began working together, creating the Lisa Gozlan Jewelry Instagram account from scratch. We created a social strategy with a more cohesive and overall defined aesthetic that established their brand on social. We also took their quickly growing organic audience and used targeted ads to increase sales, the success of their collections, while also stirring up brand awareness.